Chennai
As part of this association, all CSK player jerseys will carry The Muthoot Group’s logo on the front. The company has inked a three-year deal with CSK. KS Viswanathan, CEO, Chennai Super Kings, said, “We are proud to be associated with The Muthoot Group which is known for its uncompromising values and trust for over 130 years. With its wide network of 4500+ branches pan India, our association with The Muthoot Group will definitely boost the popularity of our brand.”
Speaking on the occasion, Alexander George Muthoot, Deputy Managing Director, The Muthoot Group, said, “It gives us immense pleasure to be associated with Chennai Super Kings being led by a legendary captain in Mahendra Singh Dhoni. This association will help us engage with cricket fans across the nation.
“Cricket is one of the popular and most watched sports in India. With the IPL completing 10 years, it has got bigger and better. We have always been in the forefront in sports promotion and celebrate sportsmanship as we have done with several other sports in the past and also partnered previously (with Delhi Daredevils for 4 years).”
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