A screen shot from the video 
National

GOING VIRAL: A must-watch for every Indian parent

Dowry is still a huge issue here in India, even in 2016. The only thing that seems to have changed in this regard is perhaps the way it’s demanded. While there was a time people were pretty open about asking for or saving for it, nowadays, in some urban settings, you see instances of indirect dowry demands.

migrator

Chennai

To tackle the dowry issue, an apparel brand Biba came up with an interesting ad on International Women’s Day. It showcases an average aged couple who just have fixed a match for their son and a grandmother who still believes in seeking dowry; the reaction of the couple to this demand will leave the audience amused. 

The film subtly talks about the change that is slowly occurring in the minds of people as they realise that deep-rooted practices like dowry are archaic in value and hold no relevance in today’s progressive world. This change in attitude has not just transpired in the bride’s family but also in the groom’s family. This one’s not to be missed! 

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