Business

Lighting major rebranded as Signify

Philips Lighting on Friday said it intends to change its name to Signify while continuing to use the Philips brand for its products under the existing licensing agreement with Royal Philips.

migrator

New Delhi

The company said the new company name originates from the fact that light becomes an intelligent language, which connects and conveys meaning. 

“Our new company name is a clear expression of our strategic vision and a fabulous opportunity to introduce a new corporate look and feel that is uniquely our own and will serve to further unite our 32,000 employees,” Eric Rondolat, CEO of Philips Lighting, said in a statement. 

“At the same time, we remain proud to continue to use the Philips brand on our products,” he added. The statement said the new name satisfies the company’s contractual requirements under the Company Name License Agreement with Royal Philips, which requires that it changes less than 18 months after Royal Philips no longer has a controlling interest.

Visit news.dtnext.in to explore our interactive epaper!

Download the DT Next app for more exciting features!

Click here for iOS

Click here for Android

Over 500 nurses stir over unfulfilled poll promises by DMK

Crop survey via app flawed: Vaiko

Chennai Elite Force to protect Olive Ridley turtles

K Annamalai held for stir against Tirupur Corporation

BJP chief Nabin to chalk out poll plans on Dec 20 maiden TN visit