Citroen gears up for India entry next year

Set to kick off India journey next year, European auto major Groupe PSA is initially targeting ten cities for Citroen brand through smaller, yet highly digitised showrooms, with an aim to help its dealers to invest judiciously on premises, as per a company official.

migrator

Published:9th Dec, 2019 at 1:41 AM

New Delhi

The company, which formally announced to enter the Indian market with Citroen brand early this year, is looking to create a seamless digital experience for prospective customers of its first model – C5 Aircross SUV.

“Through our network, we aim to bring in a digital disruption for a seamless customer experience,” said Roland Bouchara, SVP, Sales &amp; Marketing, Citroen India.

Prospective buyers will be able to research and chose model variants, transact for finance and insurance digitally, he added.

With high digital intervention, the brand aims to have comparatively smaller sales outlets in the country.

“Since we are setting up a new network, we are proposing a different business model to our dealers, wherein we will have relatively smaller showrooms but digitalised,”Bouchara said.

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Citroen gears up for India entry next year

Set to kick off India journey next year, European auto major Groupe PSA is initially targeting ten cities for Citroen brand through smaller, yet highly digitised showrooms, with an aim to help its dealers to invest judiciously on premises, as per a company official.

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