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Wellbeing

Curbing junk food ads may cut rising obesity in teens

Junk food advertisements shown during programmes that are popular with young people, such as talent shows and football matches, drives youngsters to snack more on unhealthy food.

migrator

Los Angeles

Curbing these ads may help decrease the risk of rising obesity, which is a key factor in the development of deadly illness such diabetes, cardiovascular disease and cancer among others, suggests a study, led by an Indian-origin researcher. 

The study found that teenagers who watch more than three hours of ads on TV a day are twice more likely to indulge in hundreds of extra unhealthy junk foods that are high in calories, fat and sugar content like crisps, biscuits, energy and fizzy drinks.

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