North Sikkim

Sikkim govt announces A R Rahman as its Brand Ambassador Renowned music composer AR Rahman has been appointed as the Brand Ambassador of the Sikkim government, an official notification said.

Rahman will promote and project the state's achievements nationally and globally, the notification issued by the Chief Secretary A K Srivastava said.

Sikkim, with its natural and pristine beauty, has over the last two decades emerged as a world famous eco-tourism destination, besides attaining a distinct identity as the first fully organic farming state of the country, it said on Monday.

The state government had earlier this year made Rahman its Brand Ambassador of tourism and business.

Visit news.dtnext.in to explore our interactive epaper!

Download the DT Next app for more exciting features!

Click here for iOS

Click here for Android