The cooperative, which has more than 1,000 handloom weaver societies under it, is planning to branch out as the sale of traditional sarees which the cooperative has been producing has come down as more and more women are adopting other dress modes.
Tamil Nadu Minister for Textiles and Handlooms, R Gandhi said, “Co-optex is planning to make organic garments for children and is approaching international buyers. We are also making efforts to promote khadi products among the young generation as well as among the government employees.” The department is planning to target high-income groups and urbanites. Sushama Mohan, an IT employee working with an MNC, said, “Yes. I prefer organic wear for children, and if a respected brand like Co-optex is venturing into that market people will buy, given the fact that this handloom cooperative is a name that is recognised in every nook and corner of Tamil Nadu.” According to officials, the department is in the process of getting certification for its organic products as the international market requires proper certification.
A senior officer with Co-optex said, “We are now in the process of getting certification for the organic clothing line for children. The department is trying to bring in customers from all age groups and is in the process of preparing more organic dyed products.” The raw materials for the organic cloth lines will be purchased from Pollachi and the surrounding areas. An official said the organic children wear and other new products from Co-optex will hit the market either during Deepavali or Pongal depending on the certification it gets.
Co-optex is also planning to market the product in Western countries as well as in the Middle East, Singapore, and Malaysia. The Indian diaspora in these countries, as well as the local populace, will be targeted in a high voltage campaign shortly.