The DMK has gone for a complete revamp of its in-house strategy team with president MK Stalin most likely to engage renowned election strategist and JD (U) leader Prashanth Kishor for the 2021 Assembly elections.
Though the DMK leadership was unimpressed with the work done by the existing strategist Sunil, it persisted with him owing to the four-year association. Sunil who had worked with Kishor’s I-PAC (Indian Political Action Committee) earlier, had floated his own firm and started designing Stalin’s strategy since 2015. Going by information revealed by sources, the expelled strategist was asked to coordinate with I-PAC till recently, but the leadership showed him the door following a recent goof up vis-à-vis a controversy with a state Minister.
An influential Minister from Kongu region had reportedly lodged a complaint with the state cyber-crime police regarding an alleged defamatory article published about him by a newly-floated Tamil daily. Inquiries had revealed that an association between the expelled strategist and the Tamil daily was established. “The article was the last straw. The leadership decided to sack him after the goof up linking it to the DMK,” said a party source privy to the developments.
Also, the party high command was unhappy with some of his recent strategies, especially the pro-Vanniyar push given by the team ahead of Vikravandi and Nanguneri bypolls.
Indeed, Prashant Kishor had negotiated with AIADMK and even Kamal Haasan’s MNM, but he might have considered DMK as a safe bet, which would increase his strike rate, a DMK insider reasoned, adding that I-PAC could formally get the deal done and start its work in a few months.