They decided to solve this issue and launched a venture called Twice Treasured as a means to empower parents with a platform for sustainable usage of children’s products. Divya Abhishek, one of the co-founders of Twice Treasured, tells us, “Kids tend to outgrow their clothes quickly. Also, most of their toys, baby accessories and gears will be lying around after a certain age without any use. Mostly, these things would be barely used and in good condition. We thought why not give a platform for parents to sell and also, buy such goods from other parents.” The other two founders of Twice Treasured are Vaibhavi Prakash and Tripti Chordia.
The trio believes that through the venture they can encourage sustainability by getting parents to consider purchasing preloved products, toys and things that babies outgrow and to find other homes where they will be treasured again. “So, how this works is when we get a product, we make a video of it and share the video along with all the necessary details to any interested buyer. Once the order is finalised, we get the product to our location, double-check it, sanitise the products and send it to the buyer,” she adds.
The team is also trying to normalise the idea that it is okay to buy second-hand products if it is in good condition. “This way, parents could also declutter their space. Sometimes, the product that your kid doesn’t need might be useful to another kid. It’s kind of exchanging the baby products in the community.”