But after the lockdown, weavers were finding it tough to sell the products. Instead of waiting till the pandemic gets over, Sivagurunathan decided to come up with another plan. He suggested the idea of making handloom cradle cloth for the newborns and weavers agreed to it. “Only a few new-gen parents follow the age-old practice of using cradle hanging from the ceiling.
Most parents opt for the new cradles that are sold in the market. If you notice, the old-type cradles are made of either a saree or a dhoti. And in some customs, the saree or dhoti are handed over from one generation to another. Some consider that as a blessing from the forefathers. So, even after the child grows up, the parents keep the clothing. We have forgotten this beautiful custom. During the lockdown, I wanted to keep the weavers financially stable and thought of launching something interesting. That’s how they started weaving handloom cradle cloths,” says Sivagurunathan.
Sivagurunathan who quit his IT profession to learn weaving opines that handloom cradle clothes are good for newborns. “Newborns’ skin will be sensitive and handloom doesn’t do any harm to the skin. As of now, we are partnering with a few government hospitals and selling the cradle clothes,” he says.