Yugan Dhanashekar created an app called Star NXT that helps an actor to find the right auditions and a director to get a suitable actor.
“I’ve been trying for an opportunity in the film industry for the past 10 years. Though things didn’t work out in my favour I didn’t feel like giving up. I know there are hundreds of talented people out there who are waiting to make it big in the film industry. Since there is no proper communication or channel, these talents go unnoticed. Also, I’ve seen directors finding it hard to get a suitable actor for certain roles. The app helps both the directors and aspiring actors,” says Yugan.
Undoubtedly, this is a golden period in Indian cinema with a lot of great films releasing in all regional languages. “I am not saying casting companies aren’t doing a good job. Because of miscommunication, many are unable to find the right audition at the correct time. Most often, they get the notification for audition after the last date. With hindrances like middlemen and money, people don’t get exact contact details and it becomes tougher. Likewise, if you see from the production side, once the advertisement is out the assistant directors get calls continuously. Sometimes, they even miss calls from passionate actors,” he says.
The app will be having details about the director and actor. “Both need to register in the app and create a profile. The actors should upload basic information with pictures. They can also mention audition preference — whether it is for films, web series, short films, advertisements, serials and so on. The process is the same for the director as well. Once the director puts out the details, actors suitable for that particular role will be updated about the audition,” shares Yugan.