After spending a long day in office, cooking a fancy meal at home for your foodie spouse might be the last thing on your mind. Two city-based portals are offering a viable solution and intend to let enthusiasts discover the joys of cooking. Praveen Kumar and Anjali Anand, a couple with a three-yearold child, had encountered this problem at first hand whereupon they decided to launch the portal AwesomeChef.in in February 2016.
“We decided to put together a service – after doing a lot of research among family and friends — that will provide all the ingredients for a dish. It was a lot of hassle procuring them. At times, not all were available under one roof,” says Praveen, who also owns a design and development consultancy firm. They had also been running a popular food blog for the past eight years (AwesomeCuisine.com), where they were receiving a lot of queries about where to buy certain ingredients. Their meal kits, which feed two or three people, are priced between Rs 225 to Rs. 520.
“Most of the recipes have been tried and tested by us. Currently, we offer Continental, Thai and a bit of Indian, adding one or two recipes to our menu every week,” says Anjali. Similarly, three young professionals and foodies, Abishek Chandrasekaran, Harshitha Ravi and Anush Rajasekaran came together to start Ordook in April 2016, which provides a meal kit with a recipe card for rustling up a gourmet dish.
“Our target segment is the IT crowd, newly married couples and anyone who doesn’t really have much time to make good quality food,” says Anush. Within the second week, the portal has registered over 40 subscribers.
“When we devised the menu, we decided on dishes that would be restaurant quality and those with only one or two special ingredients that would be tough for people to source. This way they get to eat gourmet food that they make and know every ingredient that has gone into it,” adds Anush.