With social media famous for scathing reviews of films these days, it’s but natural that film stars and movie promoters are wary of audiences who are watching the FDFS -- First Day First Show -- at theatres across town and then take to Twitter immediately to post their opinion.
In many cases, movie promoters and even actors are present outside the movie halls requesting the audiences to go easy with their status updates and tweets.
But of late, the first reviews online are not from FDFS viewers in Tamil Nadu – they are from NRI audiences in the likes of the US or Singapore, where the films release a few hours earlier due to the time difference. With several Tamil movie fans studying in colleges abroad or working in IT companies, these theatres overseas are usually sold out for the first few days when a big star’s film releases.
Tamil movie promoters have caught on to the impact of these NRI tweets, and are taking ample measures to ensure it works to their advantage.
Apparently, the trend in several cities in the US as well as Mexico (where the first show is five hours before it hits Indian screens) is to present audiences with Saravana Bhavan/ Indian non-veg restaurant coupons as soon as they come outside the doors. Promoters ask them to tell their friends in India that the movie was good, and then gift these coupons as a thank you. For NRI youngsters longing some Indian nostalgia, what better way to impress them?
—Gautam Sunder, Chennai