This initiative is in line with Centre’s vision of a self-reliant India and P&G’s commitment to drive inclusive growth in India through external partnerships. The new fund is part of P&G India’s ‘vGROW’
program that focuses on identifying and collaborating with start-ups, small businesses, individuals or large organizations offering innovative industry-leading solutions. P&G also launched the third edition of
‘P&G vGROW External Business Partner Summit,’ on October 29-30, 2020, that offers a platform to existing and new suppliers to pitch their solutions to P&Gs leadership team.