With this, the FMCG major would also generate a total of 1,000 direct and indirect employment opportunities in the state. The proposed plant with a land requirement of 85 acres, will manufacture a variety of snacking products from the company.
Varun Berry, MD, Britannia Industries, said, “TN is one of our biggest and key markets for growth. It is the most diversified market and we have over the years invested towards strengthening our foothold in the state. We will continue to balance growth across our key markets as we look to further deepen our reach. To achieve this, we are also looking at an overall capex of about Rs 700 cr to set up new facilities in UP, TN, and Bihar, while also expanding manufacturing capabilities of our existing plants in Maharashtra and Odisha.”