Super luxury car brand Lamborghini continues to see India as a strategic market, where it has grown positively. This, at a time, when the segment has shown negative growth of about 18-20 per cent.
In the city to showcase the new Huracan EVO Rear-Wheel Drive (RWD) model (priced at Rs 3.22 cr) on Saturday, he said while the external environment was tough, internally the brand has been taking many initiatives to sustain its growth momentum. For instance, from Bengaluru to Coimbatore to Ooty, covering a stretch of 600 km, over 32 user-driven cars took part in a move to highlight the efficacy of Lamborghini’s performance.
“In fact, Huracan is our most successful model, and since its launch in 2014, globally 16,000 such cars have been sold. The RWD and other variants launched thereafter are meant to bespoke models, aimed at customising the car to market and customer requirements,” Agarwal sought to point out.
From the time of order, it takes about six months to provide the completely built out cars to the buyers globally. In India, with less than 1 per cent contribution to the global sales, certain interesting trends came to the fore. “Women as end users, have been growing though they right now constitute about 9 per cent of the overall customers,” he said, adding even senior citizens were among its diverse buyer base (typically in the 25 to 45-year age group) drawing them to purchasing this super luxury car brand owing to the “thrill” of riding it.
Incidentally, 65 to 70 per cent of Lamborghini’s business in the domestic market is through finance and its sales are seen beyond the metros in tier II locations such as Coimbatore, Madurai, Salem, Calicut, Kochi, Hubli, Bhubaneshwar, Kanpur and Ludhiana. “Over 50 per cent of our business comes from south and it is growing much faster than rest of India. Earlier, this region had accounted for one-third of the sales,” Agarwal said, noting that the company had sold 250 of its cars in India. This year also, it expects to sell at least 50 cars.