Announcing the formal commencement of their partnership Bajaj Auto and Britain’s Triumph Motorcycles, on Friday said that both the companies will jointly manufacture sub Rs 2 lakh bikes.
“The proposition will be aspirational and affordable with a targeted pricing starting under Rs 2 lakhs in India. This will create a new entry point to the Triumph range around the world, and ensure Triumph can compete in important large segments of the global motorcycle market, and attract new customers to the brand,” a joint statement by both the two-wheeler makers said. It further said the strategic partnership will benefit both parties with Bajaj becoming one of Triumph’s key distribution partners in crucial new markets for the Triumph brand around the globe. Bajaj will take over Triumph’s Indian distribution activities, at a date yet to be confirmed, leveraging the great expertise that Bajaj has in this region.
In their other key overseas markets, where Triumph is not currently present, Bajaj will represent Triumph and offer the new mid capacity bikes as part of the full Triumph line-up. In all other markets where Triumph is present today, the motorcycles developed together from this partnership will join the current Triumph product portfolio and be distributed by the Triumph led dealer network worldwide.