The app would be launched officially once all the stores are fully integrated with the system.
Explaining how consumers can go about using the QR code, Dasari said if they scan the QR codes of each produce using the ‘Food Source’ app, they will obtain the details — such as the name of the farmer, the date of harvest, the distribution centre and even the vehicle in which the produce was transported to the store — right on their mobile screens.
“The app is in its beta stage now and the QR codes are being tested on only a few produce at our Alwarpet store, but we plan to expand the system to all our farm products across all seven stores in two months,” he said.
The app would be launched officially once all the stores are fully integrated with the system. “Also, consumers who place orders using the ‘SunnyBee’ app have the option of choosing their date and time of delivery.
This gives us time to ensure that only fresh produce reach our consumers directly from the farms as we do not store them in warehouses,” said the entrepreneur.
SunnyBee accounts for about 10 per cent of WayCool’s revenue. It is functional across Chennai, Coimbatore, Bangalore and Hyderabad. It sells around 300 tonnes of farm produce daily.