Ride-hailing platform Ola’s food business, that includes own brands offering khichdi, rice bowls and biryani in six cities, on Tuesday brought senior FMCG executive Rajeev Bakshi as board advisor to Ola Foods.
Rajeev Bakshi, on his appointment as Board Advisor to Ola Foods, said, “Ola’s ambitions in the food business with a food-first approach, is uniquely placed in a crowded, but undifferentiated industry. With offerings that have been developed after immense research and understanding of consumer preferences, Ola has the opportunity to build highly-loved food brands in a market that is hitherto underserved. With access to hundreds of consumers who use Ola as an everyday platform, the brands will also have an advantage in terms of reach and influence.”
Ola, with its food business, aims to build its own-food brands like its flagship khichdi experiment, and a range of brands across categories like rice bowls, biryani and health food etc. Ola currently runs 36 kitchens across six cities.
“We are at an early part of our journey wherein we are building unique consumer offerings through differentiated distribution formats, both online and offline,” said Pranay Jivrajka, CEO, Ola Foods, Founding Partner, Ola.