Mercedes-Benz is bullish on India and as part of its strategy to continue its dominance in the market, the German luxury car maker has decided to have a dealership that is capable of servicing 15,000 cars annually.
Situated in the city’s auto-hub, the 3S facility (sales, service and spares) will serve as one-stop shop for all sales and customer service requirements in Chennai and adjoining areas. Martin Schwenk, MD-CEO, Mercedes-Benz India, said, “We are bullish on India and as market leaders our endeavour continues toward growing the market, create new customer base and keep our customers excited with the brand. Mercedes-Benz has a strong presence in Chennai and the appointment of Sundaram Motors is further going to strengthen our market presence. Chennai remains one of our key markets as it continues to spearhead the sales contribution.”
“We are glad to maintain market leadership in the luxury car segment despite facing strong macro-economic headwinds from the earlier quarters. On the back of a strong September performance, we see clear signs of recovery and are the only luxury car brand to have already crossed the 10,000 units sales milestone in the first week of October. With a strong product offensive line-up for the next quarter, we are confident of maintaining this growth momentum by leveraging the upbeat customer sentiment,” he added.
Sharath Vijayaraghavan, ED, Sundaram Motors, said, “We are delighted to partner Mercedes-Benz and increase our automotive footprint in yet another promising market - Chennai. As long-standing partners of Mercedes-Benz, we are happy with the possibilities of this market and the neighbouring towns.”