With actor Aamir Khan as brand ambassador, footwear maker U4ic (Euphoric) International is aiming for a Rs 1,000 cr turnover in two years from its youth-centric brand Walkaroo. The brand is part of Kozhikode based VKC Group.
Veluthedath said the company has roped in Khan as they want to make Walkaroo a youth brand and not just restrict it to sports footwear. Despite signing high-profile celebrities, total marketing spending is restricted to about 2.5 per cent of the revenue, he said. The Indian footwear market is worth about Rs 40,000 crore and is growing at 10 per cent per annum. However, the youth segment is growing at a much faster pace. Veluthedath said their strength lies in the semi-urban market across the country. The company has established four exclusive outlets – three in Kerala and one in Bengaluru.