Tabono Sports, a Gurugram-based sports and fitness start-up offers consulting and organises marathons in India. It recently raised an undisclosed sum from Inflection Point Ventures to enable its penetration into Tier 1 and Tier 2 markets.
Mishra, who is also an Ultraman finisher from India and a 3-time Ironman Triathlete explains the company’s quest to hit a critical mass, by tapping into smaller towns in India. “We have already seen interest in participation in our projects at Madurai, Gurugram and Lucknow. Community-based running events are gaining major traction in India and require expertise to execute such events professionally. Over the next few years, we want to evolve into a platform where you can get professionally managed running events in Tier 2 and 3 cities,” added Abhishek.
In terms of fitness events, marathons offer a simple, scalable and economical solution to a large population size. Mitesh Shah, Co-founder, Inflection Point Ventures, chips in, “The fitness market in India is evolving, and within that marathon properties are coming up in a big way. Abhishek’s expertise in this space adds tremendous value to the proposition. The start-up has had a great beginning with the 3 cities. Our association will extend beyond capital investment and we will help take it to all major Tier 1 and Tier 2 cities within the next 5 years.”
IPV was founded in 2017 by nine CFOs and finance professionals from diverse sectors such as private equity, e-commerce, retail, consumer tech, retail, SaaS and healthcare with experience in the start-up ecosystem.