With exports turning dry and Tata Motors Ltd producing 1 unit in June this year, compared to 275 in June 2017, tells it all. The car in its “present form cannot continue beyond 2019,” is how the company chose to respond. The innovation of ‘people’s car’ caused the global auto circuit to wonder about frugal engineering but in a decade,it has become a case study.
According to an agency report while consumers may be value-conscious, cutting costs to the bone in pursuit of a gimmicky claim to fame is no use if the end result is a second-rate vehicle with a tendency to catch fire.
The Tata Nano’s failure to sell stands in stark contrast to the rest of the Indian car market. From motorbikes to cars and trucks, growth in every segment is picking up.
Passenger vehicles, including SUVs, jumped 38% in June. Commercial vehicles climbed 42%, while two-wheelers—which dominate the market—gained 22% Meanwhile, Tata Motors Ltd on Wednesday announced its next generation sports utility vehicle (SUV) to be launched in 2019 has been named ‘Tata Harrier’.