I believe a return to the natural, in terms of texture and hair styles, sort of mirrors what is happening in fashion right now as well. People no longer wear uniforms, which is the same type of clothing defined by a trend. Of course, there are followers and there are, sort of, leaders, but within that, there is a significant enough proportion that seems to have broken out of the pattern of seasonal trends to have an impact on fashion with different choices.
Younger people in the West, for instance, look to singer Billie Eilish, who dyed her hair a bright, almost phosphorescent green, as somebody who is a trend-setter.
Rihanna, the singer and beauty mogul, is known for creating trends with her fiercely individual style. She often catches a trend far ahead of the changes in fashion's seasonal cycles, and makes it her own. Short hair, bright colours, braids, accessories, wraps, and even her current cut are very now. Inspired by the infamous Mullet as a nineties staple, Rihanna understands the assignment. She's playful and experimental with her many iconic looks.
The 90's are definitely a strong influence on shaping and leading fashion everywhere right now. Accessories like snap clips, bobby pins, and barrettes in pop-art colours are great too and are fun additions for styling. These are some of the trending looks in fashion, hair, and make-up on the international runways and editorials.
In India, long hair is part of our culture, so I feel like cutting the long hair off symbolises a kind of freedom in a way. Yet I still believe that if long hair is beautiful and in great condition, then that has its own charm. People have progressed to, at least, experimenting with hair colour and with a slightly shorter overall length of hair. Thirty years ago, I would go to a party and I was always the only one with a short haircut. I've grown my hair out to a mid-length, and when I go out now, I see a lot of people with a similar length of hair.
I feel hair styles are not so definitive anymore. Its statement-making colours, rather than definitive styles, are trending. Actress Jennifer Winget was ready for a dramatic makeover, so we collaborated with Jennifer and launched our Cherry Red hair color, and the result is fabulous. As you can see, Jennifer is a gorgeous "redhead". Red is a popular colour this winter, or even a violet blue for our more adventurous clients. Hair colour is a great way to experience the same kind of significant, personal transformation as you would with a new cut or style.
With the winter upon us, festival season, and our great, big, Indian weddings. For a bridal look, I would work with natural texture and more realistic hair, taking weather, comfort and context as considerations, over a contrived or high-maintenance style. Women want to feel special as the bride, as they should, and for me what factors to decide on a look is a blend of personal taste, suitability, character and preferences of the bride, and most importantly how she sees herself.
A great cut, colour or style can bring a beautiful balance between the aesthetic of the bride's bone structure, face shape, body proportions, costume and colours she will be wearing; it's the same ideating we would go through during a consultancy for a haircut. Bridal hair, and haircuts and styles overall, can be freer, more comfortable, modern and subtly chic, while being inspired by the beauty of culture and tradition as well.
As people embrace their natural texture, it means fewer products in their hair. Our Hotshot Heat Protection Spray protects as you style with heated tools. Hotshot Hold Spray is a versatile, light-weight hairspray that will gently hold your finished look in place, and Hotshot Shine Spray adds a nice, rich, glossy salon-like finish. Protection, hold, and shine. This is what our Hotshot range of products are made for, so your hair can look and feel like you've just stepped out of a salon.
It's no longer so much about trends. People are working more with their emotions in the choices they make for their looks. Everybody is really trying to do the best they can to work towards a balance in what they wear, in their hair, on their body, in their clothes, working more with their emotions and how they feel about the choices they make. Even in the beauty regimen, the move towards natural ingredients and recognising the benefits of those ingredients
I do believe that even if there is a trend that has been created around getting closer to nature and being more in harmony with nature, it is only good that people are thinking in that direction. Then their actions are also moving in that direction all around them, whether they're doing it because it's a fashion trend or whether they actually believe in it. It's a good change regardless.
Is it a "trend" or is it a "demand"? That might be the question to ask. That we are delving into other considerations and deeper conversations in the fashion and beauty space goes with the larger, worldwide trend of people being forced to think more deeply about their choices. Fashion is a thought process in which we express ourselves and our personalities because the consequences and repercussions of our choices are what we are experiencing in our world and in our time.