HBO Max will offer an impressive direct-to-consumer experience with 10,000 hours of premium content.
It will include "the entire HBO service, together with beloved franchises, titles past and present from Warner Bros., the best of the best from around the world," the company said in a statement.
The new service will cost $14.99 per month, though it is expected to be free to most subscribers of AT&T phone and TV services, including DirecTV.
Meanwhile, both Disney+ and Apple TV+ charging under $10 per month, but Warner believes that its library of content will justify its price.
At launch, a handful of original shows will be available, on top of all the content already available on HBO Go/Now (Westworld, Game of Thrones), Boomerang (Loony Toons, Scooby Doo), and DC Universe (Titans, Doom Patrol).
TV shows and films will be added from CNN, TNT, TBS, The CW, TCM, Adult Swim, and more, with series like "The Big Bang Theory" and "South Park" included. The original content will include "Toyko Vice" with Ansel Elgort, a "Grease" spinoff, and a sequel to "Gossip Girl."