The team included jewellery designer Raji Anand, fashion designer Stephin Lalan and stylist Sunil Karthik. “Many fashion shows have been cancelled or postponed worldwide. I saw a video of how a virtual fashion show was held somewhere in the West. The concept was interesting and decided to give a try. I got in touch with Stephin and Sunil and they were ready to explore the idea of the virtual fashion show. Though we had limited resources, we put together everything and made it happen. The online show was held on Saturday and we have shared the video on social media,” says Raji.
The jewellery designer reached out to 12 city-based models for this collaboration. “When we informed the models about the concept, they were more than happy to be on board. This was more of a creative exercise. Luckily, just before the lockdown, we did a fashion show for Women’s Day. Stephin had come up with a great collection then. We just put everything together including the jewellery I have designed and sent it the models through Dunzo. Stylist Sunil gave the instructions and together, we did the virtual fashion show,” smiles Raji.
The models shot them walking at home and later it was edited and put together. Model Rupjyoti Gogoi, who was part of the show, says, “It was a great experience for all of us. Usually, for a fashion show, we will be having makeup artists, hairstylists, and stylists to create the look and feel. But for the virtual show, we had to get the looks on our own. Though it was challenging, we were surprised to see that we could create the look. During normal shows, we have to run here and there for quick changes, but this one was a lot more relaxing. That said, the excitement behind a physical show was missing.”
The model also predicts that a lot of changes are bound to happen in the fashion show format. “But, I love walking the ramp by seeing the crowd. There is a charm to it,” she says.