Senthivel, a weaver from Idaikkal, Thirunelveli district, has been weaving only kora fabric for the past 30 years. He wasn’t aware of market requirements or changing fashion trends until Gandhigram stepped in.
After Aditi and the team approached Idaikkal weavers, five agreed to weave colour sarees. “The wage is more when they weave a saree. So, this shift also helped them in supporting their families. We planned the design according to their capabilities and didn’t make it complex. Our team travelled to Idaikkal for three months to monitor the work. We assured them that whatever the outcome is we will procure it. The first weaver to come on board was Senthivel. When others came to know about it, they also started weaving colour sarees. We didn’t interfere in the weaving process and left it open-ended because we wanted them to be comfortable. They were so happy with the results,” she adds.