India’s favourite fashion designer Manish Malhotra, who completes a star-studded three decades in design next year, says the fashion rule for 2020 is people being unapologetically themselves.
The ace designer is currently working on Karan Johar’s Mughal-era film eTakht, which he says is a challenge. As he also completes 15 years of his fashion label next year, Malhotra is gearing up for a busy year with celebrations and projects. The ace designer will also start co-designing jewellery next year with Raniwala, a Jaipur-based jeweller founded in the 1800s.
Looking back at his career, he said: “I stand strong when it comes to identity, because my journey is very unique. It’s completely different from the entire fashion fraternity. Having started as a costume designer, worked for years, I’m working with the fourth generation of actors in the movies right now. I went into mainstream fashion, and now I have large stores and catering to a world clientele. It’s a 24-year job, in what I wish was a 48-hour day. It’s sometimes crazy, stressful, but you really have to love your job like I do,” he added.
What makes for good couture design for Manish Malhotra? “What makes for good couture design for me is a piece’s timelessness, intricacy, finish and luxuriousness of it, and innovation because couture is changing,” he said.