Designer Uma Prajapati started her brand Upasana, based out of Puducherry, to create dignity and respectful work for people who make fashion.
The designer has combined handloom fabric with her signature design vision to create stylish contemporary clothes and accessories. When thousands of cotton farmers in India took their lives because of debts and agricultural crises, Uma who had always deplored the conditions in the garment industry decided it was time for a change.
Talking about the survival of slow fashion, she says, “Slow fashion is a mindset and priority we plan for ourselves. We should focus on short-term benefits. With 54 million people serving in the textile clothing and craft sector, fashion becomes a vehicle to make an impact. The choice we have to make is whether the impact should be positive or negative. The future is handmade and it is time to prepare ourselves for that. I believe that environment-friendly fashion is the way forward,” stresses Uma.
The designer, who has always championed for organic cotton fabrics, says materials like organic cotton, khadi, indigo and natural dyes, would sustain for longer periods and more brands should come forward to use them.