Are you one of those who gets emotionally attached to certain clothes and aren’t ready to throw them away? Well, you should then follow the #ClosetCleansing campaign that is going on Instagram for the past one week. Through this hashtag, people are giving away or exchanging their wardrobe for simpler, minimalist clothing. The trend has caught the attention of youngsters from the city who are becoming conscious of their fashion choices and their impact on the environment.
Designer Madhulika Kapilavayi who took part in the #ClosetCleansing campaign recently, was surprised by the quick response from her followers. A shopaholic, she decided to get rid of some clothes and posted the pictures of her clothes with their price tag. Within a few minutes, most of them got sold out.
“Since I’m a shopping addict, I tend to give things away at regular intervals only because I have too much of everything. Though I am attached to my clothes after a point you need to dispose of them so that you make space for new ones,” she says.
A few months ago fashion blogger Sushmita Agarwal came across an article about how the textile industry has become the second biggest business that’s producing waste. The statistics made her take a conscious effort of not to shop as much as she did earlier. “I de-cluttered my closet and started reusing my old clothes. The concept about #ClosetCleansing is very helpful for hard-core shoppers. There are so many clothes that we don’t really use but there will be someone out there who wanted to try them.
Also, while buying the clothes from people who give it away, you’ll get clothes for a lesser price. Shopping is a great outlet during stressful times. But you cannot overconsume — mindful shopping can help us make good choices,” the youngster mentions.
She also suggests that people should start reviving their old clothes which could bring in a lot of difference. Though the #ClosetCleansing campaign is catching up among many, there is a hidden danger in it, feels fashion crusader-designer, Karishma Sehgal.
“Embracing slow fashion and getting rid of old clothes is good. But you don’t know where it is ending up — if the buyer doesn’t like it after getting the clothes, they will throw it away or burn them which in turn have a negative impact on the environment. Rather than giving away, you can opt for wardrobe exchange with a friend, a colleague or even a family member. While doing this, you aren’t going back to ‘shopping mode’ and also your purse doesn’t get empty!” she suggests.