Married into the royal family of Seohara in Utter Pradesh, Kamini is the first lady in her family to run a business. “Luckily, our town is full of amazing women artisans and I started working with them about 20 years ago. We started training programs in Seohara for women to learn spinning, embroidery and a host of other traditional handicrafts from trained women. Later, these women started to work and started to earn — this was a way for them to give back to the heritage of their forefathers. Local embroideries, crochet, and colours attracted us to work with our women. Constant touch and beautiful interaction made us work together towards uplift of our people. Also, my husband Kunwar Shail Raj Singh was very encouraging. I always thank him for letting us work on this project which involved our women from Seohara, who have hidden talents. He loved my sense of designing and private collection which was only made for me and my daughter Chandni Kumari. We brought our best and part of our private collection to Rose Tree,” she says.
Kamini’s daughter Chandni joined her after completing her education and helps give a modern direction to their craft. Says Chandni, “Unlike before, people now consider eco-clothes as fashionable and trendy. Organic cotton is a chemical-free fabric. It’s healthy to be wearing fabrics we can breathe in. Introducing organic cotton as a formal destination wedding wear was something new for the market and we have got an amazing response. Moreover, Indian weather is perfect for our cotton.”
The duo has managed to revive traditional work in aari, gota and chikankari, which are all placed on contemporary silhouettes.
The collection will be on display at The Folly, Amethyst, Whites Road, Royapettah, from September 14 onwards.