Buttalks aims to help men stay in sync with the latest trends in undergarments and have a fresh stock, every few months or as per individual requirement. The concept has a three-step process for customers to place their orders. First, they can select a ‘sampler’ or ‘annual subscription’ plan based on their comfort. The sampler plan includes one order of three undergarments, while subscribers of the annual plan get three undergarments shipped every four months.
“We believe you need comfort in this never-ending world of drama and trauma. And what better place to start than your ‘inners’elf” says the trio on the website. The innerwear from top brands has been customised and curated by Zasha, who has styled celebrities for more than a decade. She has put together mystery boxes of underwear to suit different tastes (including ‘kinky underwear’) and affordability.