• Mon, May 21, 2018
  • Social Network: Increase business sales through marketing automation

    Updated: May, 21, 201806:30 AM

    There’s no doubt that the future of marketing and sales is automation. This column looks at marketing automation and how you can embrace it for your professional success.
    Social Network: Increase business sales through marketing automation
    I recently attended the Asia Professional Speakers Convention in Singapore and there was a session that completely caught my fancy. James Taylor, a UK-based professional speaker demonstrated how he was able to get 200 sales leads by automating his marketing and sales process. At a time when the biggest problem for most businesses is getting clients, it really woke the audience up to take notice. James explained how he used a combination of tech tools to reach out to his prospective customers.  This fascinated me and I decided to dig deeper into this subject. Marketing automation is the process of utilising technology to streamline and automate marketing campaigns across email, social media, mobile, online advertising and more. It encompasses a suite of tools to help marketers drive more leads, convert leads to sales and optimise...
  • 'Women use Tinder to confirm attractiveness, men for casual sex' 'Women use Tinder to confirm attractiveness, men for casual sex'
    Updated: May, 19, 201807:28 PM

    Women on dating apps like Tinder are more often looking for confirmation of being attractive, whereas men desire for casual sex and short-term relationships, a study has found.

  • OnePlus 6 with all-glass design now in India OnePlus 6 with all-glass design now in India
    Updated: May, 18, 201807:22 PM

    With the aim to make a dent in the premium smartphone market, Chinese player OnePlus on Thursday launched its flagship OnePlus 6 in India -- a first in the OnePlus' line-up featuring an all-glass...

  • YouTube to roll out new music service on May 22 YouTube to roll out new music service on May 22
    Updated: May, 17, 201808:16 PM

    YouTube is rolling out a new service YouTube Music on May 22 to seperate the music and film components on the Google-owned video-sharing platform.

  • Be a smart spender with your smartphone Be a smart spender with your smartphone
    Updated: May, 16, 201805:49 PM

    Are you someone that likes living life on the edge, from salary to salary, buying something as and when you set eyes on it, without worrying about your savings, and a dekha jayega attitude? That may...

  • Microsoft bans cryptocurrency ads on Bing search engine Microsoft bans cryptocurrency ads on Bing search engine
    Updated: May, 16, 201804:17 PM

    After Facebook and Google, Microsoft has now banned advertisements showing cryptocurrencies and related products from its Bing search engine.

  • Xiaomi tops smartphone market, Jio leads 4G handset segment in India: IDC Xiaomi tops smartphone market, Jio leads 4G handset segment in India: IDC
    Updated: May, 14, 201805:23 PM

    While the smartphone market in India saw a healthy shipment of 30 million units in the first quarter of 2018, Xiaomi maintained its lead with 30.3 per cent market share, with Samsung at second place...

  • Social Network: Benefits of mobile apps for businesses are manifold Social Network: Benefits of mobile apps for businesses are manifold
    Updated: May, 14, 201806:30 AM

    AS customers increasingly are reliant on mobile phones, businesses around the world are clamouring to adapt their services and offers to the mobile world. This week’s column focuses on why businesses...

  • Snapchat rolls out new app design for iOS Snapchat rolls out new app design for iOS
    Updated: May, 14, 201806:00 AM

    After drawing criticism from users worldwide about its controversial redesign, audio-video sharing platform Snapchat has rolled out another app redesign for iOS users.

  • Google to roll out 'Take a Break' feature for YouTubers Google to roll out 'Take a Break' feature for YouTubers
    Updated: May, 13, 201812:53 PM

    Google has rolled out a new series of controls that will allow YouTube users to set limits on their video viewing, and help them set Take a Break reminder from browsing the channels for too long, a...